CompTIA AI For Marketing Essentials - ITEL
CompTIA AI For Marketing Essentials
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Course Code:
–
Duration:
1 Day
Next Available Course Date:
31 Mar
Delivery Mode:
Instructor-led Training (ILT)
Fees:
Offer: $250, Original: $750

Other Available Course Dates:

Mar 31 | Apr 30

*Note: Please enquire within for available Saturday schedules.

CompTIA AI for Marketing Essentials gives you hands-on practice using generative AI tools to accelerate real marketing work. You’ll learn how to research audiences, plan campaigns, generate written and visual content, optimize SEO, personalize customer experiences, and automate workflows. Strengthen your marketing impact through scenario-based training and earn a CompTIA CompCert to validate your skills and demonstrate your expertise.  

 

Course Outline

Lesson 1: AI-driven Market & Audience Research

  • Use AI to synthesize competitor, customer, and industry data.
  • Refine segments, ICPs and buyer insights.
  • Uncover keyword and topic opportunities for stronger marketing strategies.

Lesson 2: AI-assisted Content Strategy & Planning

  • Brainstorm and evaluate campaign concepts, topics, and formats
  • Identify whitespace and competitor gaps
  • Use AI to develop content calendars, value propositions, and channel recommendations.

Lesson 3: Generative AI Written Content Production

  • Draft, refine, translate, and localize marketing copy using AI writers. Repurpose existing content for SEO, brand voice, or new formats efficiently with AI support.

Lesson 4: Generative AI Visual & Multimedia Production

  • Create or edit images, graphics, videos, and other multimedia assets using text-to-image and AI media tools to accelerate creative production across channels.

Lesson 5: AI-driven Personalization & Experience Optimization

  • Use AI insights to develop segment-specific messages and recommendations and support manual personalization planning for improved audience engagement.

Lesson 6: AI-enabled Campaign Automation & Management

  • Design multi-step campaign workflows with AI guidance to streamline execution and improve channel consistency.

Lesson 7: AI-powered Analytics & Reporting

  • Transform raw marketing data into insights, visualizations, and executive summaries using AI to enhance reporting and decision-making.

Lesson 8: AI-driven SEO Research & Optimization

  • Generate keyword strategies, metadata, and SEO content at scale using AI to strengthen organic visibility and search performance.

Lesson 9: AI-assisted Social Content & Engagement

  • Create, optimize, and repurpose social posts, captions, hashtags, and influencer outreach materials using AI for channel-specific impact.

Lesson 10: Prompt Engineering & Ethical AI Use

  • Design effective prompts to control output quality, creativity and voice, and implement governance practices such as sourcing, fact-checking and privacy safeguards for brand-safe AI use.

Course Fee (inclusive of 9% GST)

Offer: $250, Original: $750 *Funding not available
Course Prerequisite
None.
Important Notes
The course completion requirements for this course as follow:
  1. Attended at least 75% of the course.
Who Should Attend?
  • Early career professionals (3 years or less of professional experience)
  • Aspiring professionals/students pursuing an Academic degree or credential
  • May or may not be in a tech role

Why ITEL?

  • Diverse Range of IT Courses

    We offer a diverse range of IT courses tailored to student needs. Our curriculum covers foundational to advanced topics, ensuring comprehensive learning. We stay updated with industry trends to deliver relevant courses.

  • Skilled & Experienced Instructors

    We are proud to have a team of highly skilled and experienced instructors. Our instructors are industry professionals with in-depth knowledge and expertise across various IT domains.

  • Practical & Hands-on Exercises

    Our courses feature hands-on exercises, projects, and simulations to build practical skills. Students gain confidence by applying knowledge to real-world scenarios.

Course Enquiry for CompTIA AI For Marketing Essentials

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